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MONETARY SALES PROMOTION ON INTERACTIVE MEDIA AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN WESTERN NIGERIA
BJMC Babcock Journal of Mass Communication -0
BY
Ogunwemimo, Oluwafisayo O. (PhD) (Corresponding Author) Veronica Adeleke School of Social Sciences, Babcock University, Ilisan Remo, Ogun State+2348124587825 | ogunwemimof@babcock.edu.ng
Prof. Ajilore, Kolade (PhD) Veronica Adeleke School of Social Sciences, Babcock University, Ilisan Remo, Ogun State
Atakiti...
BJMC Volume 5 2020
UNDERSTANDING THE MEDIA SYSTEMS OF NIGERIA AND SINGAPORE: A COMPARATIVE ANALYSIS OF OWNERSHIP, REGULATION, AND IMPLICATIONS ON NATIONAL DEVELOPMENT
BJMC Babcock Journal of Mass Communication -
By
ADEKOYA Helen Odunola PhD, IKEM Victor Ugochukwu and TEJUOSO Wasiu Olawale PhD
Department of Mass Communication, Babcock University, Ilishan Remo, Ogun State, Nigeria
Abstract
The media of any society remains an important factor in the socio-cultural, political, and economic development of that society....
Articles
LISTENERS’ ASSESSMENT OF HEALTH NUGGETS ON HOPE 89.1FM STATION, IKENNE, NIGERIA
BJMC Babcock Journal of Mass Communication -
By
Olumide Ikupolokun and Akintayo Babafemi Johnson
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun state
Abstract
The study focused on evaluating listeners’ assessment of Health Nuggets, a public health awareness radio programme aired on Hope 89.1FM in Ikenne Local Government...
Articles
DEMOGRAPHIC DIMENSIONS OF ADOPTION OF TELEVISION STREAMING AMONG RESIDENTS IN SOUTH-WEST NIGERIA
BJMC Babcock Journal of Mass Communication -
By
Ifeoluwa Olabisi Atakiti, Mass Communication Department, Babcock University +234807038153339 atakitii@babcock.edu.ng
Taiwo Ogunwemimo Department of Information Resource Management, Babcock University orbitalquant@gmail.com
ABSTRACT
Television streaming has come to stay with increase in Internet and broadband penetration....
BJMC Volume 5 2020
“NOT TOO YOUNG TO RUN” CAMPAIGN ON SOCIAL MEDIA AND PARTICIPATION OF YOUTHS’ IN ALIMOSHO LOCAL GOVERNMENT AREA IN THE 2019 ELECTORAL PROCESS
BJMC Babcock Journal of Mass Communication -
By
Ifeoluwa Olabisi Atakiti,(Corresponding Author) Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeriaatakitii@babcock.edu.ng | 07038153339
Ogunwemimo, Oluwafisayo, Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria alaof@babcock.edu.ng | 08062823307
Kuyoro Yewande, Department of Mass Communication, Babcock University, Ilishan-Remo,...
Articles
GRATIFICATIONS, NATIONAL IDENTITY AS STRATEGIC MARKETING VARIABLES AND OTHER PROMOTIONAL STRATEGIES IN BIG BROTHER NAIJA TV PROGRAMME
BJMC Babcock Journal of Mass Communication -
By
Bolu John Folayan, PhD,
Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State, Nigeria bolujohnfolayan@gmail.com | 08023089548
Akinola O. BabalolaYaba College of Technology, Yaba, Lagos State, Nigeria akinolababalola2@gmail.com | 08057868419
Mobolaji...