Welcome to Babcock Journal of Mass Communication

The Babcock Journal of Mass Communication (BJMC) is an open access, double peer-reviewed journal of the Department of Mass Communication, Babcock University. It publishes original empirical and conceptual articles in journalism & mass communication and allied fields by scholars, practitioners and policy makers.

The journal is published annually. The 2020 publication process is still on, kindly see For Authors .

Editor

Publish Anytime, Publish Now!


BJMC operates a systematic, continuous, year-round publishing process that allows an author’s paper to be published online within three months from the date of submission, if the paper is accepted for publication. All papers so published are released in the hard copy version in April.


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Publisher
Professor A.S. Tayo

Editor-in-Chief
Dr. Helen O. Adekoya

Editor 
Dr. Olusegun Ojomo

Associate Editor
Dr. Patricia Ernest-Onuiri

Production Editor
Dr. Mofoluke I. Akoja

Graphics/Production Manager
Egware Henry

Editorial Board Secretary/Circulation Manager
Dr. Oluwafisayo Ogunwemimo

Statistics and Data Analysis Editor
Taiwo Ogunwemimo
Professor Dayo Alao
Department of Mass Communication
Adeleke University, Nigeria.

Professor Lai Oso
School of Communication
Lagos State University, Nigeria.

Professor Rotimi Olatunji
School of Communication
Lagos State University, Nigeria

Professor Olufemi Onabajo
Department of Mass Communication
Caleb University, Lagos, Nigeria.

Professor Bayo Oloyede
Department of Mass Communication
Redeemer’s University, Nigeria.

Professor Saqib Riaz
Department of Mass Communication
Allama Iqbal Open University, Pakistan.

Professor Kolade Ajilore
Department of Mass Communication
Babcock University, Ilishan-Remo, Nigeria.
Volume 5, No. 1, April 2020.

  1. “NOT TOO YOUNG TO RUN” CAMPAIGN ON SOCIAL MEDIA AND PARTICIPATION OF YOUTHS’ IN ALIMOSHO LOCAL GOVERNMENT AREA IN THE 2019 ELECTORAL PROCESS

  2. MONETARY SALES PROMOTION ON INTERACTIVE MEDIA AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN WESTERN NIGERIA

  3. LISTENERS’ ASSESSMENT OF HEALTH NUGGETS ON HOPE 89.1FM STATION, IKENNE, NIGERIA

  4. GRATIFICATIONS, NATIONAL IDENTITY AS STRATEGIC MARKETING VARIABLES AND OTHER PROMOTIONAL STRATEGIES IN BIG BROTHER NAIJA TV PROGRAMME

  5. CONVERGENCE AND BROADCASTING PRACTICE IN NIGERIA: ISSUES, CHALLENGES AND PROSPECTS

Volume 4, No. 1, April 2019.

  1. DEMOGRAPHIC DIMENSIONS OF ADOPTION OF TELEVISION STREAMING AMONG RESIDENTS IN SOUTH-WEST NIGERIA

  2. NEWSPAPERS’ REPORTORIAL ANALYSIS OF FARMERS-HERDERS CONFLICT IN SOUTHERN KADUNA, NORTHWEST, NIGERIA

  3. AWARENESS, PERCEPTION AND PREFERENCE FOR GENDER COLORS IN ADVERTISEMENTS BY PARENTS IN KOSOFE LOCAL GOVERNMENT AREA, LAGOS STATE

  4. CORPORATE COMMUNICATION VERSUS STRATEGIC COMMUNICATION: THE PERCEPTION OF PUBLIC RELATIONS PRACTITIONERS IN CROSS RIVER STATE

  5. DESIGNING AND IMPLEMENTING EFFECTIVE MEDIA INTERVENTIONS FOR HYPERTENSION PREVENTION AMONG THE WORKING CLASS POPULATION IN NIGERIA

  6. EFCC’S USE OF SOCIAL MEDIA FOR CITIZEN ENGAGEMENT: PERCEPTION OF UNDERGRADUATES IN UNIVERSITY OF IBADAN AND BABCOCK UNIVERSITY

Volume 3, No. 1, April 2018.

  1. NEWS FRAMING AND CONFLICT MANAGEMENT BY THE NIGERIAN PRESS: A DISCOURSE ANALYSIS OF FARMERS/HERDSMEN CLASHES.

  2. SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR OF TERTIARY INSTITUTIONS STUDENTS IN KOGI STATE, NIGERIA.

  3. A STUDY OF NEWMAP’S COMMUNICATION STRATEGIES IN EROSION MANAGEMENT IN SELECTED STATES OF SOUTH EAST NIGERIA: A QUALITATIVE APPROACH.

  4. NEWSPAPER REPORTAGE OF THE 1999 HAUSA-YORUBA INTER-ETHNIC CONFLICT IN SAGAMU, NIGERIA.

  5. THE PRAGMATICS OF PUBLIC AUTOMOBILE MESSAGES IN KANO: AUTHORSHIP, PURPOSE, AND CONTEXT

  6. FOLK MEDIA IN THE COMMUNITY RELATIONS ACTIVITIES OF SCHLUMBERGER IN OGINIGBA COMMUNITY, RIVERS STATE.

  7. SITUATING NIGERIAN NEWSPAPERS ONLINE READERS’ COMMENTS WITHIN HABERMA’S PUBLIC SPHERE.

  8. ADOPTION OF CONVERGENCE TECHNOLOGY FOR SPORTS JOURNALISM BY BRILA 88.9 FM.

  9. BETWEEN VIRTUAL AND PAPER MEDIA: UNDERSTANDING THE INTRICACIES OF COMMUNICATION MEDIA IN THE 21st CENTURY.

  10. INFLUENCE OF TELEVISION ON NIGERIAN WOMEN’S PERCEPTION OF PERSONAL BEAUTY

  11. NIGERIAN WOMEN AND JOURNALISM PRACTICE: THE QUEST FOR GENDER EQUALITY

Volume 2, No. 1, April 2017.

  1. Perception on the use of fear Appeal in HIV AND AIDS awareness campaign Influence of Socio-Demographic Status on Public

  2. Influence of Adventist World Radio Programmes on Behavioural Change among Listeners in Adamawa and Taraba States, Nigeria

  3. Before the requiem: Internet and the fate of the newspaper industry in Nigeria

  4. Social Responsibility and Sexual Violence: Newspaper Coverage of Sexual Assault in Nigeria

  5. Coverage of Lassa Fever in Four Nigerian Newspapers

  6. Leaf, communicative element, visual communication, Nigerian cultures, traditional media

  7. Social Media and Advocacy Communication Research: Trends and Implications

  8. Health communication history and strategies: Reflecting on global perspectives in the Nigerian context

  9. Imperatives of the Language Arts in the Communication Studies Curricula of Nigerian Universities

  10. Hip-hop Music and Sexuality in Youths: What we know and the Gaps in our Knowledge

  11. Are The Media Gates Closing? Rethinking Media Gatekeeping Function in User Generated Contents

  12. Movies as Communication Tool for creating Awareness on Domestic Violence among Female Undergraduates in Nigeria

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