Dele ODUNLAMI, PhD. Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye, Nigeria
Research has shown that the greatest challenge facing newspapers in the digital age is the changing modes of content packaging and distribution through the Internet and telephony with its high speed of delivery in more accessible formats like news blogs, text alerts, news updates, including podcasts and user – generated content (UGC) .The issue however is how practitioners in the newspaper business can fashion out an appropriate business model that will leverage on the unfolding dynamics for interactional content and enhanced bottom-line. This paper examines the fate of the newspaper business in Nigeria against the backdrop of emerging global trends in the information age. Using the methodologies of document analysis and library study, the survival options left for the newspaper in contemporary times in the wake of the increasing competitions from the Internet and other broadcast media are weighed. Because this development could have far-reaching implications for the nation’s economy and the psychology of media personnel in this crucial sector, the paper concludes that if Philip Meyer’s (2004) prediction that the final copy of the final newspaper would appear on somebody’s doorstep one day in 2043 in America will not occur in Nigeria, newspaper journalists must creatively exploit the benefits of media convergence, especially the Internet, in order to make technological changes work for and not against the industry.
Keywords: Media Convergence, Internet, Information Age, User-Generated Content, Digital Age