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“NOT TOO YOUNG TO RUN” CAMPAIGN ON SOCIAL MEDIA AND PARTICIPATION OF YOUTHS’ IN ALIMOSHO LOCAL GOVERNMENT AREA IN THE 2019 ELECTORAL PROCESS

By

Ifeoluwa Olabisi Atakiti,
(Corresponding Author)
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
atakitii@babcock.edu.ng     |    07038153339

Ogunwemimo, Oluwafisayo,
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
alaof@babcock.edu.ng |    08062823307

Kuyoro Yewande,
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
wendykuyore@yahoo.com         |   08128356941

Abstract

The use of Social Media in advancing various sector, including bringing about societal change cannot be overemphasized. This is further evident in the “Not too Young to Run” campaign on Instagram and Twitter in the 2019 electoral process, designed to encourage the younger generation involved in the overall electoral process. Therefore, this study examined the influence of the “Not too Young to Run” campaign on Instagram and Twitter on youths’ participation in the 2019 electoral process in Alimosho Local government area of Lagos State. The survey research design was adopted. 1, 817, 200 youths in Alimosho Local Government formed the population of the study. A total of 399 copies of structured questionnaire were administered to a sample drawn from youths in 3 wards using Multi-stage sampling technique in the Local Government. The findings showed that there was a weak positive significant relationship between the activity of the “Not too Young to Run” campaign on Twitter and Instagram and level of youths participation in 2019 electoral process (r = 0.282, P=0.05). The study while concluding that the Not too Young to Run” campaign on Instagram & Twitter influenced youths’ participation in the 2019 electoral process, recommended that a stronger positive relationship can be attained if other factors influencing youths’ participation in politics can be considered.

Key words: Social Media, ‘Not too young to run campaign’, Youths Participation, Electoral Process

Word Counts: 204

UNDERSTANDING THE MEDIA SYSTEMS OF NIGERIA AND SINGAPORE: A COMPARATIVE ANALYSIS OF OWNERSHIP, REGULATION, AND IMPLICATIONS ON NATIONAL DEVELOPMENT

By

ADEKOYA Helen Odunola  PhD, IKEM Victor Ugochukwu and TEJUOSO Wasiu Olawale PhD

Department of Mass Communication, Babcock University, Ilishan Remo, Ogun State, Nigeria

Abstract

The media of any society remains an important factor in the socio-cultural, political, and economic development of that society. In this regard, the responsibility of molding societal values and actualizing national development is impacted by issues of media ownership, press freedom, and regulation. This paper examines the media systems of Nigeria and Singapore intending to understand the attendant nature of ownership and regulation and the implications of these (ownership and regulations) on the overall national development of both countries. Secondary sources were used to gather data and a qualitative analysis was done. It is found that both Nigeria and Singapore operate different media systems.  That, while Singapore operates a progressively authoritarian media system with strict regulations and state control of the media, Singapore is a developed country in terms of per capita and GNP, while Nigeria has a quasi-liberal or libertarian media system, but Nigeria is largely underdeveloped economically.

KeywordsFreedom of information, National Development, Media Ownership, Regulation.
Word counts:     149

                                                                                   

LISTENERS’ ASSESSMENT OF HEALTH NUGGETS ON HOPE 89.1FM STATION, IKENNE, NIGERIA

By

Olumide Ikupolokun and Akintayo Babafemi Johnson

Department of Mass Communication,
Babcock University, Ilishan-Remo, Ogun state

Abstract

The study focused on evaluating listeners’ assessment of Health Nuggets, a public health awareness radio programme aired on Hope 89.1FM in Ikenne Local Government Area, Ogun State, Nigeria and aim at ascertaining residents awareness level of the program, extent to which Hope 89.1FM disseminate health messages, how well residents listen to Hope 89.1FM, discover the extent the program has improved residents the knowledge and how residents have adopted safe health practices they got from the program. The study adopted the survey research design, using a good structure questionnaire to elicited responses from a sample of 347 respondents drawn using multi-stage probability sampling from the study population of 119,117 made up of residents in Ikenne LGA, Ogun State and data was analysed using Statistical Package for Social Science (SPSS).

Findings revealed that Hope 89.1FM through Health Nuggets radio health programme has served as a veritable medium through which residents of the area were informed and educated about public health issues. Furthermore, the study found that residents of Ikenne LGA generally have high level awareness about the existence of the radio station (100%), very high level knowledge about the broadcast of Health Nuggets (x̅ = 4.14), and listens to Health Nuggets and other programmes of the station to a high extent (x̅ = 4.20), and that listeners have adopted many health tips recommended on the programme to promote safe health practices.

Keywords: Listeners’ assessment, adoption, health nuggets and awareness

Words count: 227

GRATIFICATIONS, NATIONAL IDENTITY AS STRATEGIC MARKETING VARIABLES AND OTHER PROMOTIONAL STRATEGIES IN BIG BROTHER NAIJA TV PROGRAMME

By

Bolu John Folayan, PhD,

Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State, Nigeria
bolujohnfolayan@gmail.com | 08023089548

Akinola O. Babalola
Yaba College of Technology, Yaba, Lagos State, Nigeria akinolababalola2@gmail.com   |   08057868419

Mobolaji O. Abati
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
seunbolajiabati@gmail.com      |    08035574443

Abstract

This study investigates the perceived effectiveness of fostering national identity, seeking gratifications, and deploying non-conventional promotional strategies – using a popular Nigerian reality TV show, ‘Big Brother Naija’ (BBN) as referent point. The media keeps surveillance of and correlates components of the society. It transmits cultural norms and keeps the people informed. The surveillance function alludes to the propensity of the media to search for new information and tell its audience the implications of such information. Correlation refers to the ability of the media to shape and influence their audience; while the transmission function refers to the role the media plays in the transference of experience, culture and tradition. This study explores the ‘correlation’ and ‘transmission’ roles of the television in relation to marketing communications. Thus, the researchers sought to know the viewers’ perception of the BBN programme, the gratifications, that they derive, the use of national identity as promotional strategy and the extent to which these affected marketing objectives of sponsor. Three hundred BBN viewers constituted the respondents in the study.  Findings revealed that viewers of BBN sought entertainment, relaxation, escape and identification as gratifications while sponsors of the programme use both the traditional and unique/creative strategies such as interactive, appearances, donations of prizes and cultural traits, to effectively promote their brands. The study found that using national identity as a promotional strategy in a multi-ethnic society offers huge potentials for branding. The study further reinforces the perspective that the audience of mass communication (and by extension consumers) is not a passive recipient of media information.

Keywords: Edutainment, Gratifications, Media, National Identity, Marketing Communications

Word Counts: 256

CONVERGENCE AND BROADCASTING PRACTICE IN NIGERIA: ISSUES, CHALLENGES AND PROSPECTS

By

Osakpolor, EMWINROMWANKHOE

Department of Mass Communication, University of Benin, Benin City, Edo State, Nigeria

osakpolorgregory@yahoo.com

Abstract

This paper examines the issues, challenges and prospects that convergence has brought to broadcasting practice in Nigeria. The paper is anchored on the technological determinism theory and adopted the literature modelling method which includes the analytical review of both related literature and related empirical studies. The paper argues that convergence has triggered significant changes in broadcasting practice across the country just as it accentuates that regardless of the numerous issues and challenges, convergence has a whole lot in the offing. The paper concludes that convergence has come to stay, to reshape and transform broadcasting practice in Nigeria and recommends, inter alia, that the Nigerian Government should make resolute efforts to subsidise the prices of new media technologies so that broadcasters can easily afford them.

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