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DEMOGRAPHIC DIMENSIONS OF ADOPTION OF TELEVISION STREAMING AMONG RESIDENTS IN SOUTH-WEST NIGERIA

By

Ifeoluwa Olabisi Atakiti,
Mass Communication Department, Babcock University
+234807038153339
atakitii@babcock.edu.ng

Taiwo Ogunwemimo
Department of Information Resource Management, Babcock University
orbitalquant@gmail.com

ABSTRACT

Television streaming has come to stay with increase in Internet and broadband penetration. However, for television streaming to be successful, it has to be adopted by the audience. An influencing factor towards adoption could be the demographic dimensions of television viewers. Hence this study examined characteristics dimension of adoption of television streaming among residents in southwest Nigeria. Survey research design was adopted; the population comprised 27,722,432 residents. Stratified sampling technique was used to stratify the local governments into metropolitan and non-metropolitan. Subsequently, four local governments were selected randomly from the metropolitan local governments. A sample size of 1,613 respondents was drawn from twelve wards using Saunders, Lewis and Thornhill’s formula. The study found that there was a significant difference in adoption of television streaming by demographic dimensions of respondents while only occupational status had significant influence on adoption of television streaming. The study recommended that television stations should research the demographics of their online viewers and design relevant streaming contents that will meet their needs.

Word count: 165

Keywords: Television streaming, television viewers, Demographic dimensions, occupational status, significant difference, adoption

NEWSPAPERS’ REPORTORIAL ANALYSIS OF FARMERS-HERDERS CONFLICT IN SOUTHERN KADUNA, NORTHWEST, NIGERIA

By
Faruk Nanoh Bello
+234 067762799
nanohbello@gmail.com
Mass Communication Department
Faculty of Social Sciences
Ahmadu Bello University, Zaria-Nigeria

ABSTRACT

The protracted nature of farmers and herdsmen conflict in Southern Kaduna and the attendant destructions of lives and property have overtime been a source of concern. The media is a very powerful tool in creating understanding and deescalating conflicts. However, there are indications that the Nigerian media is sometimes used inadvertently to instigate conflicts due to its history of polarization. Consequently, this study analyzes the coverage of herdsmen and farmers’ conflict in Southern Kaduna by Daily Trust and Guardian newspapers from 2nd January to 2nd July 2016. The objectives are to analyze the level of prominence to the coverage of farmer-herders conflict in Southern Kaduna by the select newspapers, identify the frames used by the select newspapers. The study adopted content analysis as its research method, using coding sheet to obtain relevant data. Framing theory was adopted to underpin the study. Findings reveal that not much prominence is accorded the conflict and the frames are not completely positive. The study concludes that some stories reported on the farmers-herders conflict in Southern Kaduna by Daily Trust and The Guardian newspapers were conflict-inclined while some are solution-driven in their approach. The study therefore recommends that it is imperative to ensure that the public is not misled in conflict matters, because in conflict situations, false information can aggravate issues.

Keywords: Reportorial, analysis, farmers-herders, newspaper, conflict.

AWARENESS, PERCEPTION AND PREFERENCE FOR GENDER COLORS IN ADVERTISEMENTS BY PARENTS IN KOSOFE LOCAL GOVERNMENT AREA, LAGOS STATE

By

Akoja, Mofoluke I. & Adekaiyaja, Oluwakemi
Mass Communication Department, Babcock University

ABSTRACT

Over the years, color studies show that the favorite colors for boys were pink due to its semblance of calmness and blue for girls because of its royalty presence. Today, it is the reverse as pink is now the female gender color while blue replaces pink as the male gender color. This study examined parent’s awareness, perception and preference for gender colors portrayed in advertisements. The cultivation and social learning theories provided theoretical background for the study. 300 parents participated from Kosofe Local Government Secretariat participated in the study. Results show that parents are aware of gender color stereotypes in advertisements, they perceive the use of gender colors in advertisement to be stereotypic. It was established that there is a gender difference in preferences for pink versus blue for female and male children as internalized by parents. The need for advertisers to desist from reinforcing gender color stereotypes in advertising was recommended.

Keywords: Gender colors, Stereotypes, Perception, Preference, Children Advertisement

Word count: 170

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CORPORATE COMMUNICATION VERSUS STRATEGIC COMMUNICATION: THE PERCEPTION OF PUBLIC RELATIONS PRACTITIONERS IN CROSS RIVER STATE

Dr. Patrick Ene Okon

Department of Mass Communication and Digital Media
University of Calabar
Calabar, Nigeria
Telephone: +2348033143777
Email: eneokon@yahoo.com

Dr. Joseph Enyia Ekpang II

Department of Mass Communication and Digital Media
University of Calabar
Calabar, Nigeria
Telephone: +2348093054487
Email: j.ekpang@unical.edu.ng

Abstract

This paper aims at assessing how Public Relations practitioners in Cross River State of Nigeria perceive the difference between corporate and strategic communications. Being a research on perception, the argument method was used to identify and compare the respondents’ understanding of the subject matter. The instrument adopted for the study was focus group discussion, and 20 respondents were picked through systematic sampling from amongst members of the Nigerian Institute of Public Relations, Cross River State Chapter. The theoretical framework was anchored on the Situational Theory of Publics, as developed by James Grunig in 1968. Data collected were qualitatively analysed. From the findings, it was established that there is a marked difference between corporate and strategic communications. It was thereafter recommended, among others, that PR practitioners who desire to contribute to the attainment of their organisational goals, should embrace strategic communication in order to achieve maximum impact.

Keywords: communication, corporate communication, public relations, perception, strategic communication

 

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DESIGNING AND IMPLEMENTING EFFECTIVE MEDIA INTERVENTIONS FOR HYPERTENSION PREVENTION AMONG THE WORKING CLASS POPULATION IN NIGERIA

1 Department of Mass Communication,
Babcock University, Ilishan-Remo, Ogun State, Nigeria.
Correspondence: Oluwaseyi Adewunmi Sodeinde, 
Department of Mass Communication, 
Babcock University, Ilishan-Remo, Ogun State, Nigeria.   
Tel: +2348066457322.  
Email: sodeindeoluwaseyi@gmail.com
Abstract

The increasing prevalence, health complications and mortality caused by hypertension around the world call for concern. This has brought about a greater and urgent need to develop effective strategies to enlighten a great portion of the Nigerian population who have displayed inadequate knowledge, attitude and practice of hypertension prevention. Therefore, the objective of this study was to develop a framework for designing and implementing media interventions for hypertension prevention especially among the working class who are at high risk of developing hypertension. This study was hinged on the Social Cognitive theory (SCT). The qualitative research method was used in this study. Five key informants were purposively selected and interviewed from among public health officers, health practitioners and media content producers in the field of health communication in Ogun state, Nigeria. All five informants of this study agreed that hypertension prevalence among the working class is on the increase because of the adoption of technology in the workplace which encourages a sedentary lifestyle. The results also showed that media interventions could be effective for hypertension prevention if designed with persuasive messages, focused on modifiable risk factors of hypertension, share relatable examples, are theory-based and promote self-efficacy among the audience. The study recommended that media intervention planners design intervention materials factoring the results of this study, ensure the sustainability of the intervention by providing enough funds for implementation and guide against atrophy among the audience by introducing incentives.

Keywords: Hypertension prevention, Media intervention, Health communication, Intervention design

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