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Coverage of Lassa Fever in Four Nigerian Newspapers by Felix Olajide TALABI (Ph.D)

Felix Olajide TALABI (Ph.D), Department of Mass Communication, Faculty of Social and Management Sciences, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria.

Abstract

The press, generally referred to as the fourth estate of the realm is positioned to be the watchdog for the greater good of the society. Few of the responsibilities of the press are to inform and to educate the public. Newspapers combine these responsibilities with onerous consistencies. This study therefore investigated newspaper coverage of Lass fever in Nigeria between January and April 2016. This study adopted content analysis research method with 484 editions of newspapers serving as the population. A sample size of 219 newspapers was randomly selected. Data generated were presented in tables and charts. The findings from the study showed that the newspapers were neutral in their reportage. The newspapers did not give prominence to Lassa fever because most of the stories were not placed on the front page. It was also discovered that the newspapers were suggestive in their coverage of Lassa fever through interview and straight news. It was recommended that health information should be given prominence attention by placing these issues on the front pages of the newspapers in order to attract readers.

 

Keywords: Health, Lassa fever, Media Coverage, Newspaper, Treatment

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Leaf, communicative element, visual communication, Nigerian cultures, traditional media.

Thomas Anomoaphe ALEMOH, Ph.D, Department of Mass Communication, Taraba State University, Jalingo, Nigeria.
Lucy ISHIMA, Department of Mass Communication, Kwararafa University, Wukari, Taraba State, Nigeria

 

Abstract

There is no doubt that modern communication technologies are pervasive and have become a global phenomenon; nevertheless the rate of technological development differs among various regions of the world. In some parts of the world, particularly Africa, traditional modes of communication do not only exist, but they flourish in some quarters and remain relevant and significant, even in contemporary times. This article attempts to explore how one of such traditional channels of communication: leaf is currently used among three tribes in Nigeria. It is interesting to note that up till now, a leaf, whether fresh or dry, serves several communication functions in this part of the world. These are discussed here under two major headings of news/information and advertising. The article also argues that the use of traditional communication systems is evidently not the exclusive preserve of Africa as attested to by some practices elsewhere in the world. It is important to note that traditional channels of communication are used not simply because of poverty of the users but they are target audience driven and have the advantages of immediacy, cost effectiveness and being culture specific to reach immediate audience in the locality.

 

Keywords: Leaf, communicative element, visual communication, Nigerian cultures, traditional media.

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Social Media and Advocacy Communication Research: Trends and Implications

Oluwatoyin Latifat, KAREEM, Department of Communication and Language Arts, Faculty of Arts, University of Ibadan, Nigeria
Mofoluke Ibidunni, AKOJA, Mass Communication Department, Babcock University, Ilisan-Remo, Ogun State, Nigeria

 

Abstract

The proliferation of social media in our everyday life has brought new forms of communication to academic scrutiny. Many non-profit organisations have turned to social media to assist with implementing their strategies such as engaging new consumers, volunteers, and funders. With the influx of studies into social media advocacy, it is imperative to understand the trends in the research methodology employed. The focus of this study is to uncover methodological patterns and theoretical orientations in social media and advocacy studies. This work is a meta-analysis of social media and advocacy research methodologies and their resulting implications with a focus on the analysis of major research methods used, the major theoretical approaches used to study social media and advocacy, recurrent sampling techniques, and the prevalent methods of data analysis. The study content analysed 53 social media and advocacy articles from 19 journals between 2010 and 2015. The meta-data revealed that more than half of the articles sampled did not indicate any theory at all. This trend is a major concern because basic research should be theory-driven with predictions based on theoretical conceptualizations. The study of published peer-reviewed journal articles also revealed that social media and advocacy research would benefit from more rigorous and systematic research process because this would ensure scientifically sound research studies.

Keywords: Trends, Social Media, Advocacy, Meta-analysis, Methodology.

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Health communication history and strategies: Reflecting on global perspectives in the Nigerian context

Semiu BELLO PhD, Department of Mass Communication, Faculty of Social and Management Sciences, Olabisi Onabanjo University, Ago Iwoye, Nigeria.
Khadijah ALEDEH, Department of Mass Communication, Faculty of Social Science, University of Lagos, Akoka Lagos Nigeria.

Abstract

In the last few decades, one of the emerged research inquires in communication discipline is health communication. Health communication research and practice became a necessary academic engagement among researchers and scholars in academia as well as an essential approach among health professionals to improve people’s health and well- being. Since its evolution, health communication has enjoyed global attention and acceptance both as a theory and practice because of its potential to complement the efforts of medical practitioners and health care providers. This is because health communication can generate adequate knowledge, right attitudes and acceptable practice (AKRAAP) among members of society on various health problems. These are made plausible through the application of various health communication strategies in public health campaigns. This study, therefore, attempts a global explorative context of the historical development of health communication, digging the various platforms and frontiers that championed the promotion and popularisation of health communication as an academic specialisation and a field of practice. The strategies that thereof emerged as the field develops, which enhance the practice of health communication, are further underpinned. The authors conclude by advocating the need to improve and advance health communication scholarship in Nigeria, emphasising the efficacy of health communication strategies, if adopted, by health communication practitioners and professionals to achieve good health outcomes among the populace.

Keywords: health communication, health communication strategies, health communication scholarship, Nigeria, health communication advocacy

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Imperatives of the Language Arts in the Communication Studies Curricula of Nigerian Universities

Prof. Victoria Olufunmilayo Ajala, Faculty of Social and Management Sciences, (Department of Mass Communication) Bowen University, Iwo, Osun State, Nigeria
Lawrence Adeyomola ADEGOKE, Faculty of Humanities, (Department of Communication & Performing Arts), Bowen University, Iwo, Osun State, Nigeria
Adebola Adewunmi ADERIBIGBE, Faculty of Humanities, (Department of Communication & Performing Arts) Bowen University, Iwo, Osun State, Nigeria

 

Abstract

Language Arts entails the basic skills of reading, writing, listening and speaking. When critically examined, these skills are among the skills required for success in any environment, be it academic, religious, political, economic, social and even in war situations. This is because they are literacy skills. The field of Communication, no matter the nomenclature, cannot survive without a holistic inclusion of all of these skills. To communicate effectively, writing is essential, to write well, reading is crucial; and to speak well, listening is paramount. In Nigerian Universities, the Language Arts and the Communication Studies curricula stand separately without a complete synergy. Consequently, this paper suggests a marriage that will result in effective synergy. Thus, this study investigated the extent to which the Language Arts are emphasized in Communication Studies Departments across selected universities in South West, Nigeria. The principal documents investigated were the departmental prospectus/handbooks to enable ascertain the level of compliance for the first year across all the Universities chosen. The study recommends that language arts courses should be taught as a primary index in the communication studies curricula of Nigerian Universities. Further, it is recommended that the teaching of language arts subjects in Nigeria should start from the Junior Secondary School.

Keywords: Language Arts, Curricula, literacy skills, Nigerian universities.

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