CONVERGENCE AND BROADCASTING PRACTICE IN NIGERIA: ISSUES, CHALLENGES AND PROSPECTS

Osakpolor, EMWINROMWANKHOE

By

Osakpolor, EMWINROMWANKHOE

Department of Mass Communication, University of Benin, Benin City, Edo State, Nigeria

osakpolorgregory@yahoo.com

Abstract

This paper examines the issues, challenges and prospects that convergence has brought to broadcasting practice in Nigeria. The paper is anchored on the technological determinism theory and adopted the literature modelling method which includes the analytical review of both related literature and related empirical studies. The paper argues that convergence has triggered significant changes in broadcasting practice across the country just as it accentuates that regardless of the numerous issues and challenges, convergence has a whole lot in the offing. The paper concludes that convergence has come to stay, to reshape and transform broadcasting practice in Nigeria and recommends, inter alia, that the Nigerian Government should make resolute efforts to subsidise the prices of new media technologies so that broadcasters can easily afford them.