Mofoluke Akoja1 &Abimbola Bamgbelu2
Department of Mass Communication
Veronica Adeleke School of Social Sciences,
Babcock University, Ilishan-Remo, Ogun State, Nigeria
Corresponding author’s email: firstname.lastname@example.org
Social media is becoming an important tool used by different government institutions for achieving citizen engagement especially in combating animosity and negativity. The study assumed that the use of the social media platforms by government agencies to communicate with citizens in Nigeria has not fully yielded good results, although, it was observed that the Economic and Financial Crimes Commission had gained grounds in engaging its citizens using social media. Anchored on the uses and gratification theory, dialogic public relations theory and perception theory, the study adopted the survey research method in achieving its objective. Through a multistage sampling, 432 undergraduates of the University of Ibadan and Babcock University were drawn as participants for the study which adopted the questionnaire as the instrument of data collection. Findings showed that undergraduates were aware of EFCC’s presence on Facebook (59%) but have noticed that EFCC uses Twitter (74.5%) more. However, they do not perceive the EFCC’s use of social media to have achieved citizen engagement (46.1%). The study concludes on the need to improve content and strategies for engaging the youths while recommending the need for the communication units of government agencies to constantly update their skills on how to effectively use social media.
Keywords: perception, EFCC, social media, citizen engagement, collaboration, trust