LISTENERS’ ASSESSMENT OF HEALTH NUGGETS ON HOPE 89.1FM STATION, IKENNE, NIGERIA

By

Olumide Ikupolokun and Akintayo Babafemi Johnson

Department of Mass Communication,
Babcock University, Ilishan-Remo, Ogun state

Abstract

The study focused on evaluating listeners’ assessment of Health Nuggets, a public health awareness radio programme aired on Hope 89.1FM in Ikenne Local Government Area, Ogun State, Nigeria and aim at ascertaining residents awareness level of the program, extent to which Hope 89.1FM disseminate health messages, how well residents listen to Hope 89.1FM, discover the extent the program has improved residents the knowledge and how residents have adopted safe health practices they got from the program. The study adopted the survey research design, using a good structure questionnaire to elicited responses from a sample of 347 respondents drawn using multi-stage probability sampling from the study population of 119,117 made up of residents in Ikenne LGA, Ogun State and data was analysed using Statistical Package for Social Science (SPSS).

Findings revealed that Hope 89.1FM through Health Nuggets radio health programme has served as a veritable medium through which residents of the area were informed and educated about public health issues. Furthermore, the study found that residents of Ikenne LGA generally have high level awareness about the existence of the radio station (100%), very high level knowledge about the broadcast of Health Nuggets (x̅ = 4.14), and listens to Health Nuggets and other programmes of the station to a high extent (x̅ = 4.20), and that listeners have adopted many health tips recommended on the programme to promote safe health practices.

Keywords: Listeners’ assessment, adoption, health nuggets and awareness

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