“NOT TOO YOUNG TO RUN” CAMPAIGN ON SOCIAL MEDIA AND PARTICIPATION OF YOUTHS’ IN ALIMOSHO LOCAL GOVERNMENT AREA IN THE 2019 ELECTORAL PROCESS

Ifeoluwa Olabisi Atakiti, Ogunwemimo, Oluwafisayo, Kuyoro Yewande, Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria

By

Ifeoluwa Olabisi Atakiti,
(Corresponding Author)
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
atakitii@babcock.edu.ng     |    07038153339

Ogunwemimo, Oluwafisayo,
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
alaof@babcock.edu.ng |    08062823307

Kuyoro Yewande,
Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria
wendykuyore@yahoo.com         |   08128356941

Abstract

The use of Social Media in advancing various sector, including bringing about societal change cannot be overemphasized. This is further evident in the “Not too Young to Run” campaign on Instagram and Twitter in the 2019 electoral process, designed to encourage the younger generation involved in the overall electoral process. Therefore, this study examined the influence of the “Not too Young to Run” campaign on Instagram and Twitter on youths’ participation in the 2019 electoral process in Alimosho Local government area of Lagos State. The survey research design was adopted. 1, 817, 200 youths in Alimosho Local Government formed the population of the study. A total of 399 copies of structured questionnaire were administered to a sample drawn from youths in 3 wards using Multi-stage sampling technique in the Local Government. The findings showed that there was a weak positive significant relationship between the activity of the “Not too Young to Run” campaign on Twitter and Instagram and level of youths participation in 2019 electoral process (r = 0.282, P=0.05). The study while concluding that the Not too Young to Run” campaign on Instagram & Twitter influenced youths’ participation in the 2019 electoral process, recommended that a stronger positive relationship can be attained if other factors influencing youths’ participation in politics can be considered.

Key words: Social Media, ‘Not too young to run campaign’, Youths Participation, Electoral Process

Word Counts: 204